Dirk Fuehrer

Driving Commercial Excellence in Hospitality

I bring over 35 years of international experience to redefine your hotel's commercial performance. By focusing on sales strategies, organizational development, and MICE innovation, I ensure your business is positioned for sustainable success.

Commercial Strategy: Crafting sales-driven plans that boost market reach and revenue.

Organizational Development: Building efficient teams and fostering talent to drive results.

MICE Innovation: Reimagining event strategies to unlock new revenue streams.

Digital Sales Optimization: Leveraging technology and marketing to maximize direct bookings.